interactive wearable in commercial

So what happens to all these wonderful conceptual interactive fashion pieces once they disappear off the radar of the blogosphere? Some apparently get used in commercials.

I love this quirky South Koren commercial developed around Ann de Gersem‘s Life Dress (made in 2006).

For those of you unfamiliar with the Life Dress, it was designed:
“to give its wearer the possibility to instantly create a personal space, in which she/he can seclude her/himself from the chaotic surroundings.”

 

Many of the new wearable technologies are based on really interesting concepts.  They are very entertaining and can be very inspiring, but who would actually wear them in real life?

During Sabine Seymour’s presentation, there are a few points that stood out to me:  the functionality of the garment and other people’s perception towards the garment.  As I am contemplating on my final project, it is really important to keep these in mind. I still want to stick with the idea of a purse with glow up pockets, which won’t look overly techie because only the user can see the glow up icons inside the purse. I really like Annabelle’s idea of using icons instead of my original concept of using text. It is much more universal for everyone to use.